Creating blog posts for each episode. Is it worth it for SEO?

I used to do a blog post on Tue with corresponding podcast episode on Wed. I got sick of it and was not having fun anymore. I ditched the blog and focusing on my podcast now. Before you decide to add a blog, look at all the info out there to grow your podcast and see if you are doing it. You are thinking if you do a blog, you will reach more people but that is not necessarily true. There is lots of stuff to consider.

Use show notes on your episode page. They should be carefully written for Google using important keywords that may be search on. Transcripts should be on a separate page. Those can be rather rough, choppy, and confusing to Google indexing.

The podcast sounds interesting and I can relate to the audience. Do you use a transcription for your podcast? You can add in some SEO words while keeping in line with the feel of a story. If your stories relate to another episode, maybe link to that episode and try to pull in some SEO words from that blog.

The best thing for SEO is what will be the highest quality and most readable.

I would take the episodes and write out a blog post. Do one and see how it goes. Keep in mind that audiences are different for podcasts, blogs, etc, so you will likely encounter new people wanting your blog. Also, the blog posts would be a great start to turning them into a book (another new audience)!

Whichever you do, do them all on the same domain. Don't put the blogs on a blogging website, and the episode notes on your podcast website. You want to drive all your traffic to one place, so people can find your other content easily. Someone who find your blog on google would quickly see your podcast audio and listen, etc.

Do both. Not all readers like to listen to podcasts & not all listeners will want to read a script. Consider this a way to expand your audience. You can still do abbreviated show notes but add a separate blog post for SEO.