Please share your experience with it, thanks!
Jess Jess posted to Podcast SEO on
about 5 months ago
The SEO basics for podcasts: Live on your own .com domain, not on your host's domain. • Create separate episode pages for each episode, each with a player, subscribe links, and good descriptive textual show notes, at least several paragraphs, using important keywords. Transcripts are not show note and can be confusing for SEO. • Make sure your SEO title tags and SEO description tags are set, descriptive and are at the proper length. The keywords tag is not used by Google, don't worry about it. • Make sure for your URL paths that the episodes have a short string in the last path segment that closely matches the title. • For images make sure you have the alt-text tags set, hopefully using important key words. All images are compressed for good web performance. • Website is mobile responsive and displays well on desktop, tablet, and phone. • For your home page, don't make it overly complicated. It needs a descriptive paragraph of text near the top for Google to index, describing what the podcast is about. • Hopefully your podcast name isn't some clever name that doesn't describe the podcast content. It should be simple and descriptive. • You want to attract other reputable sites to link to your pages. Example, add links to Wikipedia pages that apply to your episode content. Ask your guests to include links to your website. • Whenever you do marketing, NEVER point users just to Apple, Spotify, Linketree, Podfollow, etc. Point them to your website episode page. Over time your authority with Google will grow. I get about 12,000 visits each month from Google Search to my episode pages. Use an online domain authority checker to see how you are doing compared to other competitive podcast sites.
about 5 months ago
Spend more time on your titles, Expand your description on your website (so google can find you, Google doesn't search in apps). Apple only searches the title of the show, the title of the episode and the author field. Keyword stuff there, and you'll get kicked out. On my website, I've always just written for people.
about 5 months ago
Recently, Google announced upcoming changes to search with a focus to somewhat remove SEO and focus on originality and content. So therefore no point trying to focus on gaming SEO and instead show notes, links, quality original content will be much more important than moving forward.
about 5 months ago
It’s fine to think about SCO, after you have established a viable, proven content strategy, and delivering quality compelling content with every episode. Until you know who your audience is, what they want, and you’re delivering it consistently, there just isn’t much point in spending time energy or money on things like SCO, advertising, etc.
about 5 months ago
As someone who does social media management for Coaches, what I’ve found is that...Podcast SEO increases the chances of potential listeners finding your shows through search traffic. Here are the things I do for client: 1. Add keywords 2. Know the trends 3. Transcription is a must! 4. Build a quality content 5. Then repurpose!
about 5 months ago
Show notes and transcripts. Google doesn’t crawl the audio! It’s about the TEXT associated with the episode and the link backs to the episode.
